Sportgenic

Industry News & White Papers

• • 09.21.2009 AdWeek: Web Ad Spend Set to Surge
    by Steve Mclellan
  • NEW YORK With big contributions from search and mobile, combined with continuing shifts in spending away from traditional ad channels by marketers, WPP's GroupM is projecting that global Internet spending will surge... more
• • 09.09.2009 AdWeek: Vitaminwater Crowdsources Next Drink
    by Todd Wasserman
  • adweek/photos/stylus/104884-VITAMIN_LARGE.jpg *NEW YORK* Vitaminwater is turning to Facebook fans to come up with its next flavor.The "Flavorcreator" Facebook app, which launched this week and runs through Oct. 20, is designed to crowdsource... more
• • 08.26.2009 Ad Week: Favre Factor Hits Media, Marketing
    by Kenneth Hein
  • NEW YORK Brett Favre's Hamlet-esque bouts of indecision may be vexing, but the quarterback's other attributes -- notably his tough, everyman appeal -- continue to make him a marketing and media star. Fresh... more
• • 08.18.2009 Ad Age: Vick's Return to NFL Casts Light on...
    by Rich Thomaselli
  • Sponsors Stick With Eagles, but Did Team Owe Them Any Advance Warning of Signing? NEW YORK (AdAge.com) -- No sponsors have defected from the Philadelphia Eagles or the National Football League in... more
• • 07.20.2009 Mediapost: Dentsu Creates Sports America Unit To Expand...
    by David Goetzl
  • Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketing unit as it grows its business in an arena where it has had success internationally. Tabbed Dentsu Sports America, the... more
• • 07.14.2009 MediaPost: Everyone Is Now The Sports Media
    by Howard K. Brodwin
  • I grew up reading the latest issues of The Sporting News and SPORT, getting lost in the minutiae of The New York Times sports section, and watching Warner Wolf "go to... more
• • 07.06.2009 eMarketer: Taking the Measure of Brand Measurement
    by eMarketer.com
  • Building a better yardstick. Measurement means different things to different people—but most can agree that in business, measurement is vital to long-term success. But, when exploring online brand measurement today, marketers need to... more
• • 07.03.2009 Boston Globe: Keeping you posted
    by Shira Springer
  • Social networking sites help sports figures stay in touch with fans The sports world’s eager embrace of social media like Facebook, MySpace, and Twitter is giving fans greater access to their favorite athletes.... more
• • 06.23.2009 eMarketer :The Challenges of Cross-Channel Marketing
    by eMarketer
  • *Attacking from different angles.* Worldwide, marketers are engaging in synchronized campaigns across media channels, including TV, mobile and online. According to Eyeblaster and TNS, 85% of marketers see the value in cross-media integration. In... more
• • 06.23.2009 MediaPost: Interpublic, Microsoft Team To 'Re-Invent' Media Planning, Buying:...
    by Joe Mandese
  • One of the hottest areas of the online advertising business - "ad ops," a short-hand for advertising operations, or the technology that is driving machine-based advertising and media-buying processing - could soon... more
• • 06.15.2009 Sport Business Journal: Coke, McDonald’s, Adidas build global plans...
    by Tripp Mickle
  • Three of FIFA’s leading sponsors are gearing up to make the 2010 World Cup in South Africa one of their largest sports marketing efforts in history. Coca-Cola, McDonald’s and Adidas, three of FIFA’s... more
• • 06.15.2009 MediaPost: Study: CMOs Want More Cross-Channel Data
    by Gavin O'Malley
  • A clear majority of senior marketers -- 67% -- are now running cross-channel campaigns, yet only 12% are integrating performance data across channels, according to new research from rich media purveyor Eyeblaster... more
• • 06.08.2009 Sport Business Journal: ComScore to roll out new metrics...
    by Eric Fisher
  • The monthly race for supremacy in online sports media will get a significant shake-up this summer, as prominent third-party measurement agency comScore plans to launch a hybrid system of metrics that combines... more
• • 06.04.2009 Paidcontent.org: Why Publishers Need To Serve Fewer Ads
    by Bill Day
  • Call me crazy, but when I think about furthering online advertising, it always starts from a user perspective—and the current model needs some work. Since the introduction of internet advertising, the relationship between... more
• • 06.02.2009 EMarketer: Vertical Online Ad Nets Sharpen Focus
    by EMarketer.com
  • Vertical nets may be a better option than wide nets The biggest difficulty that agencies and advertisers have with online ad networks (see Who Loves Ad Networks?) is a lack of transparency... more
• • 06.01.2009 Adweek: MEC Forecasts Rise in Sponsorships
    by Steve McClellan
  • MEC Forecasts Rise in Sponsorships adweek/photos/stylus/86153-CitiFieldL.jpg NEW YORK- Thanks to the recession and criticism from U.S. Representative Barney Frank, the sponsorship business has been under a cloud for most of... more
• • 05.31.2009 comScore: comScore Announces Media Metrix 360: The Next Generation...
    by comScore.com
  • Revolutionary ‘Panel-Centric Hybrid’ Solution Bridges Panel-Based and Web Site Server-Based Measurement RESTON, VA, May 31, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of... more
• • 03.29.2009 MediaVest Cross-Trains Its Buyers
    by Lucia Moses, Mediaweek
  • MediaVest Donna Speciale MEDIA AGENCIES & RESEARCH: Taking yet another step closer to de-siloing its... more
• • 03.25.2009 Banks Defend Sports Marketing
    by Scott Graf, WFAE NPR News Source
  • Last year, money spent on sports marketing was estimated at $10 billion. That includes things like stadium rights and NASCAR sponsorships. Nearly 10 percent of that money came from banks and other... more
• • 03.25.2009 Integrated Marketing In Focus: 4 masterfully integrated campaigns
    by Jim Nichols, iMedia Connection
  • *When a brand successfully promotes across media platforms, the pieces fit together into something far greater than the sum of the parts. Here are four brands that can show us the way.* When... more
• • 03.24.2009 IBM Study: Media Companies Struggling To Keep Up With...
    by Mansha Daswani, Worldnews.com
  • NEW YORK: A new study from IBM reveals a "growing rift" between advertisers, consumers and content owners, as media companies "struggle to keep pace with" new demands from tech-savvy viewers and marketers. The study,... more
• • 03.24.2009 Heat index: Suns riding the digital wave
    by Paul Coro
  • The Suns are studying their ecosystem. The organisms within it feed off Web sites, suns.com, Twitterers or message boards. Species of Suns fans live together on Planet Orange but survive on... more
• • 03.20.2009 Coke Ad Campaign Zeroes In On Hoops Fans
    by Joe Guy Collier
  • Coca-Cola Co. will put two of its fast-rising brands on center stage for the next three weeks as the NCAA men’s basketball tournament begins. Coke Zero is running a “Taste the Madness” campaign.... more
• • 03.18.2009 Athletes' Endorsements A Hit For Online Advertisers
    by Gavin O'Malley
  • Celebrity endorsements are as old as advertising itself, and a new study conducted by Insight Express finds that the practice has remained relevant in an increasingly digital world. Indeed, when banner ads featuring... more
• • 03.16.2009 Calvin Klein Inks Deal With Golf Company
    by Karl Greenberg
  • Calvin Klein, a unit of Phillips-Van Heusen, has signed a licensed-merchandise deal with Ireland-based Premium Golf Brands, supplier of golf apparel, to manufacture and distribute men's and women's golf wear and gear... more
• • 03.16.2009 VW Signs Multi-year Major League Soccer Deal
    by Karl Greenberg
  • Volkswagen of America is entering into a multi-year deal with Major League Soccer (MLS) and its marketing arm, Soccer United Marketing. In 2008, the Herndon, Va.-based U.S. marketing arm of Volkswagen signed... more
• • 03.16.2009 Starwood Is First Hotel Partner Of WNBA
    by Karl Greenberg
  • Starwood Hotels and Resorts Worldwide has signed on as the first official hotel partner for the Women's National Basketball Association (WNBA). The White Plains, N.Y.-based upscale hotel and vacation-ownership company with some 825... more
• • 03.11.2009 ANALYSIS-Beermakers not eyeing new sports deals in downturn
    by Reuters
  • CHICAGO, March 11 - Budgets for sports sponsorships will be down this year as many companies struggle with declining demand, and even two major brewers -- whose industry has held up better... more
• • 03.11.2009 Milk Industry, NBA Team For Teen Fitness
    by Karlene Lukovitz
  • Milk producers and the National Basketball Association are partnering to encourage teens to drink milk as part of an overall healthy lifestyle. The campaign, "Get Fit By Finals," combines elements of... more
• • 03.09.2009 Phoenix Suns and Twitter
    by Russell Scibetti, The Business of Sports
  • Business of Sports The Phoenix Suns are one of the most proactive teams when it comes to using Twitter in creative ways. Here are some highlights... more
• • 02.25.2009 Tequila CAZADORES Named Official Spirit Sponsor of Ultimate Fighting...
    by HappyHours.com
  • Tequila CAZADORES(R), the number-one premium tequila in the world, is proud to announce that it has been named the Official Spirit Sponsor of the Ultimate Fighting Championship(R) ("UFC(R)") through March 2010. UFC is... more
• • 02.23.2009 Search for ROI Heats Up
    by Jon Show, Sports Business Journal
  • Brands want proof that their sponsorship dollars are working. Can the sports industry deliver? Bank of America, in the days following this year's Super Bowl, was forced to defend its presence... more
• • 02.05.2009 5 steps to better agency collaboration
    by Ben Nneji, iMediaConnection
  • Want more respectful, more productive relationships between your digital and traditional agencies? Take a look at how some common complaints can be defused in order to build stronger integrated campaigns. At one... more
• • 02.03.2009 Event marketing: Make a lasting digital connection
    by Jordan Greene, iMediaConnection
  • Smart mobile programs help event organizers actively engage their audience -- and extend revenue opportunities. Here's how to make your event more personal, practical, and direct throughout the event experience. Event marketing... more
• • 01.21.2009 Legacy Media and New Media Meld: Mass Communications Succumb...
    by Jack Loechner, MediaPost
  • According to the third annual U.S. Media Myths & Realities survey by Ketchum and the Annenberg Strategic Public Relations Center, the melding of media means that content deliverables once owned by a... more
• • 01.20.2009 Companies Warm to Sponsoring Mixed Martial Arts
    by R.M. Schneiderman, New York Times
  • At the end of a mixed martial arts bout, the fighters stand in the center of the cage, often donning a T-shirt given to them by their sponsors, as they await... more
• • 01.02.2009 comScore Reports: Sport & Fitness Ranks as Top-Growing Online...
    by comScore
  • *Despite Weak Season, Online Spending Trends Outperform Brick-And-Mortar Across Several Key Retail Categories*** *Sport & Fitness Ranks as Top-Growing Online Category for the Season* *RESTON, VA, January 2, 2009* – comScore (NASDAQ : SCOR),... more
• • 12.29.2008 Why Local Sports May Pay Off for Marketers
    by Jack Neff, AdAge.com
  • Marketers have it wrong, according to Richard Luker: In a time when consumers are hunkering down in a bad economy, they yearn for the community of local events rather than the big... more
• • 12.15.2008 How to align with your audience's passions
    by Trevor Wright, iMediaConnection
  • By engaging your audiences on an emotional level, you position yourself to shape their behavior. See how this tried-and-true offline strategy translates to the online world. Demographic and behavioral targeting can be... more
• • 12.09.2008 Snow Sports Market Among the More Resilient During...
    by SnowSports Industries America
  • Snow sports shoppers are willing to spend their money on snow sports equipment, apparel and accessories even when the overall economy is significantly down. August to October snow sports sales of $507... more
• • 12.01.2008 Vertical Online Advertising Networks: Focusing Through The Chaos
    by R.J. Lewis, MediaPost
  • It is easy to get drawn into fear and panic in these times of economic turmoil. Marketers at many companies will feel pressure to cut their advertising and marketing budgets due to... more
• • 11.03.2008 Touch tech-savvy fans
    by Kevin McKeefery, DM News
  • Gone are the days of slapping an ad on a baseball stadium's outfield wall and calling it a campaign. Today's sports marketers need to take a multichannel, multiplatform approach to engage today's... more
• • 07.08.2008 Ad Networks and How to Choose Them
    by Robert Tas
  • Summary The purpose of this white paper is to provide the digital media professional with a comprehensive introduction to digital advertising networks. It explains what ad networks are, the roles they play for advertisers,... more
• • 05.28.2008 Winning The Minds And Hearts Of Online Marketers
    by Kevin Mannion, MediaPost
  • When I was leading a media sales team a few years back, I had a conversation with a senior ad exec at Microsoft who had a reputation for being "all about... more

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