Sportgenic

Passionate
Average engagement rating of 4 out of 5 for both participatory and fan-based sports

Active
92% - Exercise 2+ times/week
48% - Traveled 4+ times/year for events
78% - Participate in multiple sports

Educated
81% - Any college
22% - Advanced Degrees

Have discretionary income
48% - HHI of $75K or more
33% - HHI of $100K or more
33% - Have children residing HH
45% - Spend $1,000+/year on athletic gear
29% - Spend $2,000+/year on athletic gear

Lead and influence many
83% - Provide knowledge about sports/activities
55% - Influence 7+ people about sport activities
44% - Are lead users of new gear and technologies

Product Consumers (Plan to buy)

Athletic Apparel
Running shoes: 71%
Workout apparel: 65%
Outerwear: 40%
Specialized Sport Gear
Road Bike: 55%
Sunglasses: 40%
Personal GPS: 21%
Automobiles
Own or plan to buy with athletic needs in mind: 90%
Own or plan to buy Hybrid: 34%
Performance Food/Drink
Sports/Electrolyte Drinks: 67%
Energy Bars: 42%
Personal Care Products
Pain Relievers: 63%
Sun block/Sunscreen: 56%
Vitamin/Dietary Supplements: 50%
Consumer Electronics
Digital Camera: 87%
Video Game System: 50%
HDTV: 42%

* Source: Sportgenic Audience Survey, November 2008