Sportgenic Announces Game-Changing Model for Buying and Managing all Forms of Sports Media and Marketing

February 10, 2009

 

Sportgenic TorqueTM Platform First to Integrate Buying and Selling Multiple Formats of Sports-Related Media into a Single Solution

Sportgenic, a sports marketing company with innovative technology that connects brands to passionate sports enthusiasts, announced today a game-changing vision that includes greater efficiency and transparency in sports marketing across all types of media. Sportgenic Torque is a web-based product that breaks down the traditional silos and inefficiencies associated with buying and selling media across multiple formats and allows marketers to connect with sport enthusiasts wherever they are - online and offline.

"The process of building marketing campaigns that reach people in all the ways that they live, work and play is fractured and time consuming. We project that 2009 will be the end of the traditional ad network model in sports marketing, in favor of a more transparent and efficient approach," said Robert Tas, CEO, Sportgenic. "Despite all of the innovations in marketing and technology, there has never been a way to effectively buy, sell and manage sports media across multiple formats in a single solution. Sportgenic Torque is the answer to that problem."

Today, marketers and their agencies work in independent silos for each medium - like digital, print and TV - and are required to work with several vendors to meet their advertising needs. This fragmented approach results in lost opportunities to reach and influence people and unnecessarily high costs for brands and their campaigns. Simultaneously, the media partners with targeted audiences to offer - from digital publishers like sports websites, to events with sponsorships for sale, to traditional print media and TV networks - are faced with inefficient means of managing inventory that pull them away from focusing on their core business. While ad networks and marketplaces have introduced new efficiency to the digital media market, there have been only fledgling attempts at improving the processes for traditional or offline advertising.

Sportgenic has built its business on a targeted understanding of the sport enthusiast audience - including fans and participants - and the media that reaches them. Sportgenic Torque extends this expertise to the offline market by integrating buying, selling and managing all forms of sports marketing media into a single, efficient and transparent platform. Torque's software-driven media planning tool empowers marketers to plan, build, buy and manage integrated campaigns easily and dynamically across all media types including digital, mobile, print, TV, radio and out of home advertising, as well as event sponsorships.

The product provides media partners with the tools to automatically manage all of their online and offline inventory, efficiently connect with the right marketers, and maximize their revenue.

"Torque represents a significant step forward to enable the planning and buying of heretofore fragmented sports-marketing media," said Eric Porres, Founding Partner and COO of Underscore Marketing LLC. "We are excited to see how the technology evolves to simplify the process and deliver value and speed-to-market for marketers and agencies alike."

Sportgenic is currently in private beta and is accepting marketers and media partners who would like to participate. Click here learn more about the Sportgenic Torque beta program.

About Sportgenic
Sportgenic is a sports marketing company with innovative technology that connects brands to passionate sport enthusiasts. Sportgenic Torque is the world's first software platform that openly, efficiently and dynamically connects buyers and sellers of sports media of any kind. Torque gives marketers the tools to build, buy and manage integrated media campaigns, while partners leverage the engine to manage inventory and maximize revenue. Sportgenic is recognized for its deep domain expertise, precision ad targeting and client service orientation. The company is headquartered in San Francisco, CA. Visit www.sportgenic.com or call 415-983-2300 for more information.