Sportgenic

Press

• • 03.05.2010 Sportgenic Renews and Expands Online Advertising Partnership with Amaury...
  • Sportgenic®, an online media company that connects advertisers with consumers actively engaged in lifestyle sports, announced it has renewed its exclusive online advertising partnership with a majority of Amaury Sports Organization's English web... more
• • 09.10.2009 Interbike Expands Interbike TV with New Partners for Video...
  • Partnerships with PowerReviews, Sportgenic, Cyclefilm and The FredCast allow Interbike to exponentially increase exposure of exhibitor products and services. SAN JUAN CAPISTRANO, Calif. – Sep. 10, 2009 – Interbike today announced that a... more
• • 07.09.2009 EcontentMag: Vertical Ad Networks Poised to Take Off
  • EcontentMag.com By Kinley Levack July/August 2009 Issue The vertical ad-network model, in which marketers reach readers interested in niche markets, offers a target-rich environment for those with a solid strategy for navigating the... more
• • 06.15.2009 Golf Business Wire: World Golfers Championship joins with Sportgenic...
  • Golf Business Wire Anders Bengtson, President of World Golfers Championship USA, reports that the event has reached an agreement with Sportgenic to expands its marketing. "I am very excited about working with... more
• • 06.02.2009 Robert Perkins Joins Sportgenic Board of Directors
  • San Francisco, CA - Sports media and technology company, Sportgenic, is proud to announce the addition of Robert Perkins to its Board of Directors. Perkins brings a wealth of high-level business... more
• • 05.19.2009 Sportgenic Announces comScore Data Integration into its Torque...
  • San Francisco, Calif. (May 19, 2009)— Sportgenic™, a media and technology company dedicated to connecting marketers with sport enthusiasts, today announced an innovative relationship with comScore Inc. (NASDAQ:SCOR) that will give marketers... more
• • 05.12.2009 Peter Bassett Joins Sportgenic as SVP Operations
  • San Francisco, Calif. (May 12, 2009)— Sportgenic™, a media and technology company dedicated to connecting marketers with sport enthusiasts, has appointed Peter Bassett as senior vice president of operations. In his... more
• • 04.13.2009 Sportgenic Partners with IMG Sports Media, Uniting Targeted Sports...
  • IMG to Utilize Sportgenic to Access Targeted Brands and Drive Revenue San Francisco, Calif., April 13, 2009 – SportgenicTM, a sports marketing company with innovative patent-pending technology that connects brands to passionate sports enthusiasts,... more
• • 04.01.2009 Adweek: For One Ad Net, the Web Isn't...
  • Sportgenic looks to old as well as new media for growth By Brian Morrissey[mailto:bmorrissey@adweek.com] > Sportgenic">Adweek.com *NEW YORK *While all the action in media and advertising often appears to be on... more
• • 03.31.2009 Adotas: Sportgenic Torque opens door to public
  • Edward Barrera ADOTAS.com The sports marketing company now offers a software platform that connects marketers to passionate sport enthusiasts wherever they are. Sportgenic Torque, which we talked about last month with CEO Robert Tas,... more
• • 03.31.2009 AdAge: AKQA Embodies New Digital-Agency Model
  • Shop Has Made Investments and Grown Global Footprint While Preserving Creative Cred Rita Chang AdvertisingAge SAN FRANCISCO (AdAge.com) -- Few big brands would call AKQA a truly full-service... more
• • 03.31.2009 SportzPower: Web-based sports marketing platform launched
  • SportzPower.com MUMBAI: Sports marketing company Sportgenic has launched Sportgenic Torque, what it asserts is the world's first software platform that connects marketers to sport enthusiasts. Sportgenic Torque enables marketers to access, buy, track, and... more
• • 03.30.2009 First Web-Based Sports Marketing Platform Now Available with the...
  • *Patent-Pending Platform Acts as Sports Marketing Central Connecting Marketers to Passionate Sports Enthusiasts Wherever They Are* San Francisco, Calif., March 30th, 2009 – Sportgenic™, a sports marketing company with innovative patent-pending technology that connects... more
• • 03.25.2009 USGA, WGT To Launch Free Virtual U.S. Open Championship...
  • Far Hills, N.J. - The United States Golf Association and World Golf Tour (WGT) announced Wednesday that they have formed an agreement to host the first Virtual U.S. Open Championship on www.USOPEN.com. Developed... more
• • 03.18.2009 iMedia: Sportgenic CEO Robert Tas on the 'Persistent Gap...
  • iMedia.com By Robert Tas March 18, 2009 Article Highlights: Marketers are still having a hard time successfully integrating their campaigns Being able to analyze and evaluate all media in one place will... more
• • 03.16.2009 Sportgenic Partner FatCyclist Wins Bloggie - Best Sports...
  • http://2009.bloggies.com/ A note from Elden at FatCyclist.com: I See No Point In Waiting to Know Whether I’ve Won Before Accepting the Bloggie Award for Best Sports Blog *Update: I won!... more
• • 02.18.2009 Tearing Down the (Data) Walls
  • Behavioral targeting is driven by the premise that by paying attention to how people express their interests and needs, brands can connect and communicate more relevantly with the people who most want... more
• • 02.12.2009 Ad network moves towards becoming ad agency: Sportgenic
  • Paul wrote a couple of weeks ago about how some ad networks are taking on some of the creative development services of ad agencies as they look to expand the leveof... more
• • 02.10.2009 Sportgenic Announces Game-Changing Model for Buying and Managing all...
  • Sportgenic TorqueTM Platform First to Integrate Buying and Selling Multiple Formats of Sports-Related Media into a Single Solution Sportgenic, a sports marketing company with innovative technology that connects brands to passionate sports enthusiasts, announced... more
• • 02.09.2009 Sportgenic aims to support cross-media sports advertising
  • Sportgenic, a sports marketing company founded and led by former 24/7 Real Media executive Robert Tas, has launched a Web-based system that serves as a one-stop platform for buying and selling sports-related... more
• • 02.09.2009 Sportgenic® Unveils Torque™
  • Sportgenic®, a sports marketing company, today announced a new product, Sportgenic Torque™, which allows marketers to connect with sports enthusiasts wherever they are - online and offline. The product provides media partners with... more
• • 02.09.2009 Sportgenic to Debut Web-Based Advertising Platform Torque
  • S.F.-based sports marketing outfit Sportgenic today will announce the development of Torque, a new Web-based platform it has developed to manage all forms of offline and online advertising in one spot. The... more
• • 01.26.2009 Sportgenic Named 2009 AlwaysOn OnMedia 100 Winner For Second...
  • Sportgenic, a digital media and technology company dedicated to connecting marketers with sport enthusiasts, announced today that it has made the 2009 OnMedia 100 List for the second consecutive year. Selected from... more
• • 01.19.2009 Sportgenic to Increase Digital Sales for USGA’s GHIN.com
  • Sportgenic, a digital media and technology company dedicated to connecting marketers with sport enthusiasts, announced today that its agreed to an exclusive partnership with one of the U.S. Golf Association's (USGA) online... more
• • 12.18.2008 Sportgenic Wins Mobile Excellence Award for "Best Mobile...
  • Sportgenic, a digital media and technology company dedicated to connecting marketers with sport enthusiasts, today announced it has been awarded a 2008 Mobile Excellence Award. Sportgenic won in the "Best Mobile Promotion" category,... more
• • 09.08.2008 Sportgenic Closes $10 Million Series B Funding
  • New financing round for leading sports advertising network led by Adams Street Partners, with participation from all existing Series A preferred members Sportgenic, a digital media and technology company dedicated to connecting marketers... more
• • 08.18.2008 Sportgenic Appoints Sports Media and Advertising Industry Veteran Kevin...
  • San Francisco, CA (August 18, 2008)-Sportgenic, a sports media and technology company dedicated to connecting marketers with sports enthusiasts, today announced the appointment of Kevin M. Granath to senior vice president of sales.... more
• • 07.22.2008 Sportgenic® Releases White Paper on “Ad Networks - and...
  • San Francisco, CA (July 22, 2008)-- Sportgenic, a digital sports media and technology company dedicated to connecting marketers with sports enthusiasts, today announced the availability of a white paper titled "Ad Networks... more
• • 06.19.2008 Thomas Flynn and Douglas Schirle Join Sportgenic™ as Vice...
  • Executives Have Extensive Background in On-Line Media San Francisco, CA (June 19,2008)- SportgenicTM (formerly Active Athlete), a digital media and technology company dedicated to connecting marketers with sport enthusiasts, has appointed Thomas... more
• • 06.12.2008 Sportgenic™ Announces New Vertical Advertising Channel Dedicated to Mixed...
  • Addition of popular publishers puts marketers in front of rapidly growing, premium audience San Francisco, CA (June 12, 2008)-Sportgenic (formerly Active Athlete), a digital media and technology company dedicated to connecting marketers with... more
• • 05.06.2008 Sportgenic™ Expands Its Sales Initiatives in Europe and the...
  • Ad Network Dedicated to Sports Enthusiasts will focus on Advertisers and Publishers in Europe and the Middle East, in Addition to its Existing U.S. Base San Francisco, CA (May 6, 2008) -Sportgenic... more
• • 04.08.2008 Sportgenic™ Receives “Official Honoree” Distinction for the 12th Annual...
  • Company recognized for two of its entries in the "Sports" category San Francisco, CA (April 8, 2008)- Sportgenic, a media and technology company dedicated to connecting marketers with sport enthusiasts, announced today that... more
• • 03.10.2008 Sportgenic™ Network Moves Ahead of Competition with 250th Member...
  • San Francisco, CA (March 10, 2008)- SportgenicTM (formerly Active Athlete), a sports media and technology company dedicated to connecting marketers with sports enthusiasts, today announced that its advertising network of sports media publishers[http://www.sportgenic.com/for_publishers/app-publisher/] has... more
• • 02.25.2008 ForbesTraveler.com Debuts Golf Deluxe Guide
  • *"Greatest links, top resorts, cool golf videos and your own course finder"* *New York, NY (February 21, 2008)* - Golfers should tee-up to ForbesTraveler.com (http://www.forbestraveler.com/[http://www.forbestraveler.com/]) for its latest special report, the Golf Deluxe Guide.... more
• • 02.11.2008 Active Athlete, Inc. Changes Name to Sportgenic
  • Company's New Name Dictated by Expansion of Its Network to Include Greater Reach and Access to Passionate Fans San Francisco, CA (February 11, 2008)- Active Athlete, Inc., a media and technology company... more
• • 01.30.2008 Active Athlete Now Offers "Widgets" Across Its Network of...
  • Newly Acquired Technology Helps Advertisers and Publishers Grow Brand Affinity, Audience and Revenues Active Athlete, Inc., an online media company that connects advertisers with sports enthusiasts, today announced that its new "widget"... more
• • 01.22.2008 Active Athlete, Inc. Selected as Winner of AlwaysOn's OnMedia...
  • Active Athlete, Inc. selected as winner of AlwaysOn's OnMedia Top 100 San Francisco, Calif -(January 22, 2008) - Active Athlete, Inc., an online media company that connects advertisers with sports enthusiasts, has been... more
• • 10.29.2007 Active Athlete Media Enables Mobile Marketing for Popular Events,...
  • Upcoming Ford Ironman Florida and Ford Ironman World Championship 70.3 will also have Texting and Web Browsing for Following the Action on the Go San Francisco, CA (October 29, 2007) - Active... more
• • 10.25.2007 Active Athlete Media Sponsors Squadra Ovest Cycling Team for...
  • San Francisco, CA (October 25 2007) - Active Athlete Media, an online media company that connects advertisers with consumers engaged in lifestyle sports, announced today an agreement to sponsor the Squadra Ovest... more
• • 09.10.2007 Marti Funk Joins Active Athlete Media as Vice President,...
  • San Francisco, CA (September 10, 2007) - Active Athlete Media, Inc., an online media company that connects advertisers with active consumers engaged in lifestyle sports, has appointed Marti Funk as vice president,... more
• • 08.13.2007 Active Athlete Media Breaks comScore’s Top 10 List for...
  • Niche "Lifestyle Sports" Publishing Network Enhances Advertisers' Reach Online San Francisco, CA (August 13, 2007) - Barry Bonds wasn't the only one from San Francisco hitting the ball out of the park this... more
• • 07.10.2007 Active Athlete Media Announces T.J. Kelly as Vice President...
  • San Francisco, CA (July 10, 2007)-Active Athlete Media, an online media company that connects advertisers with consumers actively engaged in lifestyle sports, has hired T.J. Kelly as vice president of marketing. In... more
• • 06.21.2007 Active Athlete Media Adds More Than 50 New Publishers...
  • San Francisco, CA (June 21, 2007)-Active Athlete Media, an online media company dedicated to participatory sports, announced today it has recently added more than 50 new sites to its publisher network of... more
• • 06.05.2007 Active Athlete Media Reaches More Than 10 Million Unique...
  • San Francisco, CA (June 5, 2007)-Active Athlete Media, an online media company devoted to lifestyle sports, today announced it reached more than 10.2 million unique visitors in May 2007. As the only... more
• • 03.08.2007 Active Athlete Media Renews and Expands Online Advertising Partnership...
  • San Francisco, CA (March 8, 2007) - Active Athlete Media, an online media company that connects advertisers with consumers actively engaged in lifestyle sports, announced it has renewed its exclusive online advertising... more
• • 02.05.2007 Active Athlete Media Hires Thelo Aiken, Director of Business...
  • San Francisco, CA (February 5, 2007) - Active Athlete Media, an online media company that grants advertisers unduplicated reach to consumers engaged in lifestyle sports, has hired Thelo Aiken as Director of... more
• • 01.24.2007 Active Athlete Media Expands Lifestyle Sports Publishing Network to...
  • San Francisco, CA (January 24, 2007) - Active Athlete Media, an online media company that connects advertisers with consumers actively engaged in lifestyle sports, announced today numerous new publishing partners whose Web... more

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