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FOR IMMEDIATE RELEASE
Media Contact: Carm Lyman, Lyman Public Relations
707-256-3834 or carm@Lymanpr.com
Sportgenic Appoints Sports Media and Advertising Industry Veteran Kevin Granath to Senior Vice President of Sales
San Francisco, Calif. (August 18, 2008)-Sportgenic, a sports media and technology company dedicated to connecting marketers with sports enthusiasts, today announced the appointment of Kevin M. Granath to senior vice president of sales. Granath brings a unique perspective to his new role, having excelled as both an advertising industry executive specializing in sports media and an Emmy Award-winning television sports producer.
As senior vice president of sales at Sportgenic, Granath will help cultivate relationships between Sportgenic's national and international advertiser base and their stable of over 350 participatory sports sites.
"Kevin's advertising and media experience, combined with his passion for sports, makes him a great fit and a solid leader for our sales efforts," said Robert Tas, CEO of Sportgenic.
Granath most recently served as vice president of business development for IPG's Ansible Mobile, though he has devoted the majority of his career to his passion: sports. Prior to IPG, he was senior director for ESPN's international advertising sales, where he managed global advertising sales for ESPN's international TV, online and wireless assets, with 26 networks in 190 countries.
Granath has also served as ESPN's senior director for emerging media sales, where he started an ad sales department for ESPN's "non-traditional" media ventures, including mobile, interactive TV, broadband, VOD, DVR, and HD. Granath cut his digital sales teeth in the mid-1990s for ESPN Internet Ventures, where he led the sales team responsible for ESPN.com, NFL.com, NBA.com, WNBA.com and NASCAR Online.
Prior to ESPN, Granath was senior account executive at OCC Sports, Inc., at the time the largest outside supplier of sports programming to the major networks, where he was able to work with the organizers and sell sponsorships into the Ironman Triathlon, IndyCar racing and numerous golf and tennis events.
Before switching his focus to the advertising side of the industry, Granath worked as a TV producer. He won a national sports Emmy Award in 1985 as an associate producer working on "ABC SportsBeat with Howard Cosell." He later worked with Cosell as Associate Producer for "Howard Cosell Speaking of Everything."
During the late '80s and early '90s, Granath was a senior producer for the World Wrestling Federation.
Granath is an avid skier, golfer, kayaker and paddle tennis player.
About Sportgenic
SportgenicTM represents the buying power of millions of sports enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise. Sportgenic has consistently been listed amongst the top 10 sports entities on comScore in sports since November 2007. The company is headquartered in San Francisco, CA. For more information call 415-983-2301 or visit www.sportgenic.com.
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Sportgenic is a registered trademark of Sportgenic, Inc.