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San Francisco, Calif. (February 5, 2007) - Active Athlete Media, an online media company that grants advertisers unduplicated reach to consumers engaged in lifestyle sports, has hired Thelo Aiken as Director of Business Development. Aiken will utilize his extensive media and sports background to establish strategic partnerships with publishing partners whose Web properties will expand Active Athlete’s reach and vertical sports content. The company’s network of publishers currently consists of some of the Web’s most popular sites featuring participatory sports.
Most recently, Aiken was Director of Sales for NetTraction.com, a full service online advertising agency specializing in performance-based media buying. In this position, he helped grow new sale monthly revenues by nearly 800 percent and the recurring base of revenue by more than 1,000 percent.
Aiken also has served as VP of Sales and Marketing for Sunrise Composites Ltd., an international OEM golf shaft manufacturer in Taiwan, where his accomplishments included a pivotal role in the overall re-alignment of their company/brand image and sales and marketing strategies which resulted in further market recognition and bolstering of the company’s reputation within the industry. His other overseas experience includes time spent as the owner and Creative Director of Binlang Board Shop, the first surf shop in the city of Kaohsiung, Taiwan, and as Operations Manager and Consultant for Kaohsiung’s Blue Lagoon Water Park.
Aiken is an avid surfer and who likes to travel the world in his quest for empty waves and exciting cultural exchanges. He also enjoys other board sports, mountain biking and snorkeling with his wife and two sons.