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Sportgenic Expands Its Sales Initiatives in Europe and the Middle East from London
Ad Network Dedicated to Sports Enthusiasts will focus on Advertisers and Publishers in Europe and the Middle East, in Addition to its Existing U.S. Base
San Francisco, Calif. (May 6, 2008) -Sportgenic (formerly Active Athlete), a media and technology company dedicated to connecting marketers with sport enthusiasts, announced today that it has expanded its business to serve advertisers and publishers throughout Europe and the Middle East. Sportgenic has retained Steve Masters to drive this initiative directly from London.
Masters has more than 20 years experience in sales and management, including the past three years with Cycling.TV, a London-based broadband television station dedicated to promoting cycling to fans around the world.
In recent months, Sportgenic's network of publishers has grown to more than 250 member Web sites, moving ahead of well-established competition. Specifically, the company has seen an increase in European-based sports sites including 3athlon.de, BMX-Forum.com, Cycling.tv and Letour.com. Many of Sportgenic's other sites, such as Ironman.com, have large European audiences.
Sportgenic currently reports more than four million unique European users, compared to 20+ million in the United States, and expects to see that number grow as more advertisers and publishers in Europe and the Middle East join Sportgenic's network.
"Sports enthusiasts are everywhere, and we believe Europe and the Middle East represent an untapped market for both our current and prospective advertisers," said Robert Tas, CEO of Sportgenic. "This is part of our continuous growth plan to extend Sportgenic's capabilities around the world. We'll be dedicated to serving both existing advertisers and publishers throughout the region, as well as establishing significant, new customer relationships."
For inquiries in Europe and the Middle East, contact Steve Masters in London at +44(0)845 889558 or smasters@sportgenic.com.
About Sportgenic
SportgenicTM (formerly Active Athlete, Inc.) represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise.
Sportgenic has consistently been listed amongst the top 10 sports networks on comScore in sports since November 2007. The company is headquartered in San Francisco, CA. For more information call 415-983-2301 or visit http://www.sportgenic.com/.
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Sportgenic is a registered trademark of Sportgenic, Inc.
*comScore Media Metrix Sports category media sets with duplication.
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