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Company recognized for two of its entries in the "Sports" category
San Francisco, Calif. (April 8, 2008)- Sportgenic, a media and technology company dedicated to connecting marketers with sport enthusiasts, announced today that it has been recognized as an Official Honoree by the The Webby Awards. The company earned recognition in the "Sports" category for two entries related to its mobile marketing campaign for the Ford Ironman World Championship last fall: Ironman Mobile Experience-Web Tracking and Ironman Mobile Experience WAP.
Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading International award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. The awards are judged by the International Academy of Digital Arts & Sciences, a global organization.
"The Webby Awards honors the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "Sportgenic's Official Honoree selection for two submissions is a testament to the skill, ingenuity, and vision of its team."
"We are extremely excited to be selected not once, but twice, as an Official Honoree by The Webby Awards," said Robert Tas, CEO of Sportgenic. "It's a distinction that recognizes work exhibiting remarkable achievement and an outstanding accomplishment for our team."
The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states. Out more than 10,000 entries submitted, fewer than 15% received this honor and were deemed Official Honorees.
About Sportgenic
SportgenicTM (formerly Active Athlete, Inc.) represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise.
Sportgenic has consistently been listed amongst the top 10 on comScore in sports since November 2007*. The company is headquartered in San Francisco, CA. For more information call 415-983-2301 or visit www.sportgenic.com.
About The Webby Awards
Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. Established in 1996, the 12th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Adobe; The Creative Group; Verizon; AOL Video; dotMobi; Level3; Adweek; Fortune; Reuters; Variety; Wired; IDG: Brightcove; PricewaterhouseCoopers; 2advanced.Net; KobeMail and Museum of the Moving Image.
About The International Academy of Digital Arts and Sciences
The International Academy of Digital Arts and Sciences is dedicated to the creative, technical, and professional progress of the internet and interactive media. The Academy is an intellectually diverse organization that includes over 550 members consisting of leading experts in a diverse range of fields, such as musician David Bowie, Virgin Group founder Richard Branson, AKQA Global Creative Director Rei Inamoto, "Simpsons" creator Matt Groening, Real Networks CEO Rob Glaser, The Huffington Post's Arianna Huffington, AKQA Global Creative Director Rei Inamoto and The Weinstein Company's Harvey Weinstein. The Webby Awards and The International Academy of Digital Arts and Sciences are registered trademarks of International Data Group. For more information, visit www.iadas.net.
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Sportgenic is a registered trademark of Sportgenic, Inc.
*comScore Media Metrix Sports category media sets with duplication, February 2008