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Active Athlete, Inc. selected as winner of AlwaysOn's OnMedia Top 100
San Francisco, Calif -(January 22, 2008) - Active Athlete, Inc., an online media company that connects advertisers with sports enthusiasts, has been chosen by AlwaysOn as one of the OnMedia 100 Winners for 2008. The company was selected by a panel of experts amidst hundreds of companies for its innovation, market potential, commercialization, stakeholder value and media buzz.
Active Athlete uses proprietary technology, enhanced ad targeting and sports domain expertise to connect advertisers to millions of highly-engaged consumers looking for sports-related people, products and information online.
"Active Athlete has been on an accelerated path of growth since early 2007," said Robert Tas, CEO of Active Athlete. "We have become increasingly attractive to marketers looking for new ways to expand and engage a targeted audience of sports enthusiasts. Of course, we couldn't do it without our network of 180-plus publishers whose content-rich and engaging sites are some of the most relevant sports destinations on the Web."
Propelled by the growth of their publisher base and the rise of vertical sports sites, Active Athlete's uniques have increased more than 2000% since January 2007, currently ranking them at #10 overall in comScore's Sports Sites/Networks.
Active Athlete boasts innovative technology for finding and sharing information, and offers this to almost every vertical community of sports enthusiasts from endurance athletes and adrenaline junkies to outdoor enthusiasts, team players, country clubbers and general fitness buffs.
For example, Active Athlete's advertiser-branded widgets add value to both advertisers and publishers by engaging users in a more rich and relevant experience which increases page views, user interaction, and stickiness.
Active Athlete will be honored at the OnMedia conference from January 28-30 at The Mandarin Oriental Hotel in New York City. Robert Tas will be presenting the company's story and strategy at the conference on January 30th.
The OnMedia 100 was selected from over hundreds of companies in the online ad service, tech, community platform, mobile advertising, marketing, and Web analytic sectors. A full list of OnMedia 100 winners can be found at http://www.alwayson.goingon.com/