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San Francisco, Calif. (January 24, 2007) - Active Athlete Media, an online media company that connects advertisers with consumers actively engaged in lifestyle sports, announced today numerous new publishing partners whose Web properties will expand Active Athlete's advertising reach and vertical sports content. The company’s network of publishers currently consists of some of the Web’s most relevant sites for lifestyle sports. New publishers include Running Planet (runningplanet.com), Sports Power (laxpower.com), Daily Peloton (dailypeloton.com) and Fitness Singles (fitness-singles.com).
Active Athlete Media brings relevant publishers and advertisers together to meet the needs of lifestyle athletes that are devoted to their sport—be it running, cycling, golfing, surfing or other sports activity—and interacting online about that passion.
“The consumers on these sites are highly engaged, making them a much more qualified and relevant target for advertisers,” said Robert Tas, CEO of Active Athlete. “Active athletes of lifestyle sports are passionate - from the sports they actively engage in, to the products they purchase. By partnering with publishers that cater to these consumers, we’re continuing to put our advertisers in front of this sought after demographic in the most efficient way possible.”
In addition to benefiting advertisers, Active Athlete Media helps publishers grow the value of their site by serving the most relevant and targeted ads on their sites via proprietary technology that combines anonymous user data and contextual site information.
“Active Athlete provides us with advertising opportunities and technology to increase our revenue and audience satisfaction, at the lowest cost possible,” said Chris Mattioli, CEO of Fitness Singles, a publisher within Active Athlete’s network. “Now we serve the best ads for our audience, and we do it cheaper and faster than before.”
According to a recent survey in September 2006, lifestyle athletes are affluent. On average they spend $3,000 per year alone on products and services that fuel their passions, and far more on other lifestyle products such as cars, electronics and luxury items. Recent comScore data confirmed that Active Athlete’s demographics consists of people who are high earners and college educated.
Active Athlete Media’s monthly uniques currently total more than 5.5 million. In addition to the new publishers recently added to the Active Athlete network, others include: Marathonguide.com, bunkershot.com, flyfishing.com, tennisreporters.net, ontri.com, Ironman.com, ussoccerplayers.com and abc-of-snowboarding.com.
About Active Athlete Media Active Athlete Media, Inc. is an online media company that connects advertisers with consumers actively engaged in lifestyle sports via an array of category-specific Web properties. Active Athlete Media provides targeted online advertising and marketing opportunities where active consumers regularly interact and discuss their favorite participatory sport online. The term “Active Athlete” embodies one of the most desirable demographics advertisers seek: affluent sports enthusiasts who share a passion for athletics and competition, including running, triathlon, soccer, golf, tennis, snowboarding and surfing. Reaching more than five million athletes each month, the company’s network of publishers consists of some of the Web’s most relevant lifestyle sports sites. For more information, call 415.287.3590.