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Niche "Lifestyle Sports" Publishing Network Enhances Advertisers' Reach Online
San Francisco, Calif. (August 13, 2007) - Barry Bonds wasn't the only one from San Francisco hitting the ball out of the park this past week. Active Athlete Media, an online media company that connects advertisers with consumers engaged in lifestyle sports, announced today that it broke the top 10 (number #9) list of comScore's Web sports sites/networks. In achieving this milestone, Active Athlete Media surpassed major sport destinations on the Web, including the AOL sports network, Sports Illustrated sites, SI.com, Nascar.com and WWE.
Propelled by the growth of their publisher base and the rise of niche sports sites, Active Athlete's uniques have increased 1288% since January. According to comScore, Active Athlete Media's monthly uniques currently total more than 8.5 million unique visitors. (The company's proprietary data indicates the numbers total more than 17.7 million for the month of July.)
Active Athlete's network of 170+ sites consists of some of the Web's most relevant lifestyle sports destinations - from endurance to action sports to country club and outdoor.
Niche sites include:
www.letour.fr
www.fitnesssingles.com
www.slowtwitch.com
www.concretedisciples.com
"Active Athlete's growth can be attributed to the intersection of three large and growing markets: the growth of fitness and recreational sports; the growth of niche and social sports sites, and the continued boom of online advertising," said Robert Tas, CEO of Active Athlete Media. "To be in the top 10 of comScore for a sports audience is a huge coup for our publishers and advertisers, and we're excited to have reached this stage of growth."
Active Athlete's focus is active consumers who participate in sports, and the advertisers desiring to reach this demographic. The company provides an opportunity for brands and advertisers to reach active people at their passion point, and uses behavioral targeting to get the advertiser as close to their target consumer as possible.
Active Athlete's model benefits all parties involved: advertisers are able to get their message to the appropriate audience in a relevant, cost effective and efficient way; publishers are able to offer valuable content and facilitate the connection between advertisers and their audience, and consumers' needs are being met by the publishers and advertisers who are engaged in bringing them the tools and products that fuel their active lifestyle.
According to a recent eMarketer report, approximately $727 million will be spent by marketers on paid search and rich media ads on sports Web sites in the U.S. next year--up almost 33% from this year. The report also estimates that sports site ad revenues will surpass $1 billion by 2011.