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San Francisco, Calif. (June 21, 2007)-Active Athlete Media, an online media company dedicated to participatory sports, announced today it has recently added more than 50 new sites to its publisher network of lifestyle sports Web sites. The recently added publishers consist of some of the most relevant sites in their respective sporting verticals, including FreeSurfMagazine.com, StormSurf.com, SickLines.com, Cycling.tv, SwimNews.com and TheFinalSprint.com.
Active Athlete helps publishers increase their income along with the value of their site by presenting their visitors with targeted ads most relevant to their passion. This is achieved by using a proprietary behavioral targeting technology which combines anonymous user data with contextual site information.
"With Active Athlete we discovered we could earn more revenue while doing much less with respect to advertising," said Marco Chiesa, owner and founder of SwimNews.com. "This partnership enables us to remain dedicated to enhancing our site and serving our visitors, without concern for managing and selling advertising. Plus, they've developed an advertiser base comprised of companies that are very mindful of the active consumer."
In addition to benefiting publishers, Active Athlete makes it simple for advertisers and media buyers to reach the lifestyle athletes across a diverse array of sports. Each publishing channel - from Action Sports to Country Club - encompasses leading sites within several disciplines, enabling advertisers to target a specific audience. In addition, advertisers can choose a custom aggregation of sites for their ads based on a specific sport, behavior, geography or demographic.
Active Athlete Media's new roster of publishers has grown several of its sport verticals, including surfing, snow sports, golf, outdoors, cycling, league and team sports, running, swimming, triathlons, basketball and more. A complete list of Active Athlete's publishers can be found broken down by sports vertical here: http://www.activeathletemedia.com/publisher/app-publisher/.
As of May 2007, Active Athlete Media's monthly uniques total more than 10.2 million.
About Active Athlete
Active Athlete Media, Inc. is an online media company that connects advertisers with consumers actively engaged in lifestyle sports via an array of category-specific Web properties. Active Athlete Media provides targeted online advertising and marketing opportunities where active consumers regularly interact and discuss their favorite participatory sport online. The term "Active Athlete" embodies one of the most desirable demographics advertisers seek: affluent sports enthusiasts who share a passion for athletics and competition.
For more information, call 415.287.3591 or visit activeathlete.com.