ClickZ - 07-11-2007
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Active Athlete is an online media company dedicated to advertisers wanting to reach the active consumer. The company brings Active Athletes to advertisers en masse, from the casual athlete to the competitive, participating in sports such as golf, tennis, running, rock climbing, snowboarding, cycling and a variety of team sports. They provide an opportunity for brands and advertisers to reach these people at their passion point through a network of publishers that consist of some of the Web's most relevant lifestyle sports sites.
Back to All 'In the News' Items
Active Athlete is an online media company dedicated to advertisers wanting to reach the active consumer. The company brings Active Athletes to advertisers en masse, from the casual athlete to the competitive, participating in sports such as golf, tennis, running, rock climbing, snowboarding, cycling and a variety of team sports. They provide an opportunity for brands and advertisers to reach these people at their passion point through a network of publishers that consist of some of the Web's most relevant lifestyle sports sites.
Active Athlete embodies one of the most desirable demographics advertisers seek, totaling an estimated 150 million active consumers in the U.S. Until now, agencies and advertisers have found it difficult to reach the highly sought-after demographic of Active Athletes as they're segmented across many niche Web sites with no audience data, metrics or advertising technology to support their marketing objectives. Active Athlete Media aggregates these disparate users into one place and uses proprietary technology to garner user data, offering marketers targeted access to users and increasing their return on ad investments.
For more information contact info@activeathletemedia.com or 415-287-3591.