Play God: play 'Spore' Ad Networks and Analytics: - Visible Measures says it can effectively track how far videos have spread online. It can also measure audience engagement.
Agencies and Marketing Execs: - Agencies are placing heavy emphasis on training existing employees in mobile marketing.
- Allyson Campa has officially left Metacafe, where she was VP of marketing. The site does not plan to fill the now vacant position.
- Hispanic agency REVOLUCION promoted Amy Gómez, Ph.D., to Managing Partner/Director, Account Services.
- Digital media and tech firm Sportgenic made Thomas Flynn and Douglas Schirle its VPs of Sales in the East and West, respectively.
- Two more execs have left Yahoo. The latest to jump ship are Stewart Butterfield and Caterina Fake, the co-founders of Flickr, which Yahoo acquired a couple of years ago.
Biz Buzz: full story: http://www.marketingvox.com/industry-buzz-snippets-61908-039345/ |
