ADOTAS - 06-19-2008

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Industry Buzz & Snippets: 6/19/08


Play God: play 'Spore'

Ad Networks and Analytics:

  • Visible Measures says it can effectively track how far videos have spread online. It can also measure audience engagement.

Agencies and Marketing Execs:

  • Agencies are placing heavy emphasis on training existing employees in mobile marketing.
  • Allyson Campa has officially left Metacafe, where she was VP of marketing. The site does not plan to fill the now vacant position.
  • Hispanic agency REVOLUCION promoted Amy Gómez, Ph.D., to Managing Partner/Director, Account Services.
  • Digital media and tech firm Sportgenic made Thomas Flynn and Douglas Schirle its VPs of Sales in the East and West, respectively.
  • Two more execs have left Yahoo. The latest to jump ship are Stewart Butterfield and Caterina Fake, the co-founders of Flickr, which Yahoo acquired a couple of years ago.

Biz Buzz:

 

 

full story: http://www.marketingvox.com/industry-buzz-snippets-61908-039345/