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http://oldestliving.blogspot.com/2008/05/imedia-sportgenic.html
Wednesday, May 21, 2008
iMedia: Sportgenic
OK, so I am very biased for this company. First, because they are our client, and second because Marti Funk works there. Robert and TJ should note that I love them too, but I have known Marti for a long time, and she's such a joy from both intellectual and personal perspectives. If there were a Funk religion, I would tithe.
What I like most about Sportgenic the property is that it really provides value as a vertical that packages up an audience that is passionate about life - The blasé make for lousy customers, but the sort of people who get out there and run in the snow, or paint their faces Steelers colors are the kind that can drive amazing results for your brand.
I love energy in people and genuinely believe that SG packages that up in a large and loyal audience that is appropriate for any brand except perhaps for Popeye's.
I think SG is the perfect company to do one of these presentations because so few people know the full story. Especially brands that are not related directly to sports. And Robert wowed his audience, involving whole tables in the concept while also delivering all of the critical information necessary to convince a bank, or a car manufacturer, or a packaged good to join SG's pages.
Thanks for reading, and don't forget to write.
Posted by Partner Catalyst SF at 7:00 PM 
