Back to All 'In the News' Items
By Roger Park
Winstar Interactive and Napster partner, plus other interactive industry new hires and partnerships.
Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our weekly column is always looking for announcements, so please email them to roger@imediaconnection.com
Chapell & Associates has hired Elise Berkower as EVP of privacy strategy. Berkower has spent the last several years as DoubleClick's privacy compliance officer. With her reputation in email marketing, ad serving, privacy and consumer protection law, Berkower will add value to Chapell & Associates' growing roster of clients.
AccuWeather, Inc. announced that Real Digital Media (RDM) has licensed AccuWeather's news, sports and weather content for redistribution on digital signage networks across the United States and Canada.
Active Athlete Media, Inc., a community of owned and operated websites providing extensive lifestyle and participatory sports information, has hired Alan Van Order as the East Coast advertising sales representative. Order's sales and marketing skills will be an asset to the Active Athlete Media team, and his experience and expertise will be integral in developing the strategic growth of sales on the East coast.
Burst Media has announced that TACODA, Inc. has renewed its agreement to use a customized version of AdConductor, the company's ad management solution, for its TACODA Audience Networks, the nation's largest behaviorally-driven online advertising network of quality websites for brand advertisers.
ChatWithAStar announced the launch of its site Blogmobile, which allows fans to blog with their favorite celebrities and athletes, in real-time.
NBC Universal has expanded its interactive television team with two new key hires. Dan Berkowitz has been named manager, iTV product development, and Alexandra Morrison has been named producer, iTV product development. These new hires are part of the company's continued focus on enhancing the TV viewing experience with new digital technologies.
Turner Media Group (TMG), a provider of advanced, transactional media for television advertising, announced it has named former RadioShack Chief Corporate Development and Strategy Officer Mark Hill as its president.
Vocus, Inc., a provider of on-demand software for corporate communications and public relations, announced that it has acquired privately-held PRWeb, the pioneer in online visibility and search engine optimized (SEO) press release distribution.
Winstar Interactive, part of Interep Interactive, the largest independent online ad sales company in the United States, announced that it has become the exclusive national ads sales rep for Napster, the music subscription website.
Yahoo! Music announced a special summer promotion with MasterCard for music subscription service, Yahoo! Music Unlimited. When U.S. MasterCard cardholders use their cards from now through October 4, 2006, to purchase a one year subscription of Yahoo! Music Unlimited, they will automatically receive an additional year for free.