San Francisco Business Times - 02-11-2008

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Monday, February 11, 2008 - 10:35 AM PST

Active Athlete changes name and focus

San Francisco Business Times

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Sports web site company Active Athlete Inc. changed its name to Sportgenic.

The San Francisco company runs sports-themed web sites and sells advertising on them to make its money. The name change reflects a broadening of its focus to fans of sports rather than just to athletes who play them.

Robert Tas is Sportgenic's CEO.