The Ironman Mobile Experience Presented by AT&T to Provide Text Messaging and Mobile Web Browsing Race Updates for Ford Ironman Florida and Ford Ironman World Championship 70.3

San Francisco, Calif. (October 29, 2007) - The Ironman Mobile Experience presented by AT&T will be providing fans with free, "on-the-go" race updates to their mobile phones and portable web viewing devices for the Ford Ironman Florida on November 3^rd, and at the Ford Ironman World Championship 70.3 on November 10^th. 

Fans can register online at www.IronmanWireless.com  to receive text message (SMS) updates of participant status at key checkpoints for up to three racers at each Ironman event. The Mobile Experience will also include a custom built website (WAP) optimized for viewing on mobile phones, PDAs and other devices, which will include expanded race coverage for the two events.

Technology for the Ironman Mobile Experience is provided by Active Athlete Media, which successfully introduced the services at the 2007 Ford Ironman World Championship in Kailua-Kona.  For more information about Active Athlete Media call               415.287.3591        or visit activeathlete.com.

Media Contact:  Carm Lyman, Lyman Public Relations 707-256-3834 or carm@Lymanpr.com