Triathlete Magazine Online - 10-30-2007

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Ironman launches text message update system

Oct. 30, 2007 -- Press Release: The Ironman Mobile Experience presented by AT&T will be providing fans with free, "on-the-go" race updates to their mobile phones and portable web viewing devices for the Ford Ironman Florida on November 3rd, and at the Ford Ironman World Championship 70.3 on November 10th.

Fans can register online at www.IronmanWireless.com  to receive text message (SMS) updates of participant status at key checkpoints for up to three racers at each Ironman event. The Mobile Experience will also include a custom built website (WAP) optimized for viewing on mobile phones, PDAs and other devices, which will include expanded race coverage for the two events.

Technology for the Ironman Mobile Experience is provided by Active Athlete Media, which successfully introduced the services at the 2007 Ford Ironman World Championship in Kailua-Kona.  For more information about Active Athlete Media call 415.287.3591 or visit activeathlete.com.