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Active Athlete Acquires GolfBuzz
Online media company Active Athlete, Inc., geared towards sports enthusiasts, today announced it has acquired GolfBuzz, Inc.
Active Athlete plans to extend the GolfBuzz technology across all of its sports channels in a way that will allow publishers and brands to more easily connect their audience with other like-minded people and information.
The acquisition of GolfBuzz is part of Active Athlete's strategy to bring its more than 180 sports-specific publishers and brand advertisers a complete set of solutions that will help grow loyalty, and further engage their digital audience, according to Active Athlete.
"By acquiring GolfBuzz, we combine our proven online advertising expertise with a solid technology platform, giving our publishers and brands even more ways to connect with - and grow - their online communities," says Robert Tas, CEO of Active Athlete.
As of November 2007, Active Athlete was ranked #10 overall by comScore's web sports sites/networks. Propelled by the growth of their publisher base and the rise of vertical sports sites, Active Athlete's uniques have increased 20-fold to 18 million since January 2007.
http://www.mediabuyerplanner.com/2008/01/03/active-athlete-acquires-golfbuzz/?camp=rssfeed&src=mbp&type=textlink
Related topics: Planning, Acquisitions/Biz Buzz, Interactive, Direct