MediaPost - 03-09-2007

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While most behavioral targeting networks are trying to expand their scale, Active Athlete is also about deepening the passions. Founded by Tacoda veteran Robert Tas, Active Athlete Media, Inc. represents exclusively over 75 properties for athletes that are comprised of 80% user-generated content. Tas not only tags their passions but their passionate discussions about their passions. But how does a verticalized BT network of 7 million users handle issues of scale that plague networks with 20 times the audience? Tas, the company's president and CEO, explains below.