HOW SPORTGENIC IS DIFFERENT
BEFORE SPORTGENIC, there were basically two kinds of sports media websites, the majors - ESPN, Yahoo Sports, and CBS Sports - and a host of medium and long tail websites that delivered big passions but niche audiences. What Sportgenic does is aggregate all of these passion based sites - social networks, training sites, sports enthusiast sites, sport communities, and the like, into a single buy. Now you can reach sport enthusiasts in an easier way, and also leverage tools like behavioral, contextual and high impact targeting, and other tools to deliver your message more effectively. Sportgenic offers total reach that rivals the large sport portals, but with the difference of a more passionate and committed audience.
We've aggregated these exclusive sports media websites, more than 350 and growing, to deliver a top five comScore® listing. In short, it's a sports marketer's nirvana: mass reach meets high quality and high engagement.
AN ENGAGING PROPOSITION
OUR CONSUMERS VISIT OUR COLLECTION OF SPORT-SPECIFIC member websites on a daily basis. Our online advertising network provides them with essential information for their sport, as well as a community to engage with their peers. Fly fishermen check the stream reports. Triathletes talk to each other online for gear recommendations. Runners post their times to compete with friends and follow the progress of professionals. Active moms search for healthy recipes. Football fans talk trash about their teams winning Monday Night Football game of the week.
Now that you have found sports enthusiasts by the millions, it's all about how you engage them and provide value with technology and targeting. Browse through our list of Sports Media Websites.
"The ability of Sportgenic to identify a sub-segment within the niche got them on the media plan. Their ability to do more in terms of sophistication puts them in a better position."
Michael Salvo > Media Director, Moxie Interactive