Team Players

Currently, the Team Players audience category is a way for sports marketers to reach families, league, team, club, junior and high school athletes, as well as mainstream sports fans. By offering both avid participants and passionate sports fans, we are in a position to offer better breath and depth in our team players category.

Sports

Baseball
Baskeball
Bowling
Cheerleading
Flag Football
Football
Hockey
Lacrosse
NASCAR
Rugby
Soccer
Softball
Tennis
Ultimate Frisbee
Volleyball

Psychographic Data

Influence:

First to buy new/latest equipment 30%
 Leader/Organizer of teams/events 38%
 People come to me for advice 58%
 Provide advice to 7+ people 61%

Gear Spending:

$500+ 76%
 $1000+ 52%
 $2000+ 30%

Internet Usage:

20+ hrs/wk online 46%
 Online athletic prod purch - last 6 mos 77%
 Booked travel for events online* 89%

Demographic Info

Age:

35% < 25
 21% 25-34
 29% 35-44
 12% 45-54
 3% 55+

Gender:

72% Male
 28% Female

HHI:

60% $75K+
 45% $100K+
 30% $125K+

Education:

88% Any College
 72% Bachelor's+
 28% Grad School work/degree

 Source: Sportgenic,2007 Audience Profile Survey

Traffic

Unique Visitors:

16%

Impressions:

9%




Key Characteristics

Players and Fans
High School, College, and Adult
Family