Endurance Athletes

Endurance Athletes are on the Web's best cycling, running, triathlon and swimming sites. They run the gamut from first-timers to highly competitive athletes and passionate sports fans; all have their passion for long distance sports in common.

Sports

Adventure Racing
Cycling
Duathlon
Mt. Biking
Multi-Sport / Triathlon
Paddling
Running
Swimming

Psychographic Data

Influence:

First to buy new/latest equipment 31%
 Leader/Organizer of teams/events 29%
 People come to me for advice 59%
 Provide advice to 7+ people 58%

Gear Spending:

$500+ 76%
 $1000+ 50%
 $2000+ 26%

Internet Usage:

20+ hrs/wk online 44%
 Online athletic prod purch - last 6 mos 79%
 Booked travel for events online* 90%

Demographic Info

Age:

13% < 25
 30% 25-34
 32% 35-44
 18% 45-54
 8% 55+

Gender:

57% Male
 43% Female

HHI:

61% $75K+
 43% $100K+
 30% $125K+

Education:

92% Any College
 76% Bachelor's+
 37% Grad School work/degree

 Source: Sportgenic, 2007 Audience Profile Survey

Traffic

Unique Visitors:

29%

Impressions:

38%




Key Characteristics

High Dollar Value Gear
Affluent and Influential