Country Clubbers

Country Clubbers mainly consist of golf and tennis players and sports fans that are also interested in yacht and equestrian sports. This audience has been identified as big spenders, and range from the aficionados and travelers to those who do business on the course/court. These sports enthusiasts bring their passions online as they seek out the latest sports news, tips, technology and gear reviews on a daily basis.

Sports

Cricket
Golf
Tennis
Equestrian
Yachting

Psychographic Data

Influence:

First to buy new/latest equipment 33%
 Leader/Organizer of teams/events 35%
 People come to me for advice 55%
 Provide advice to 7+ people 55%

Gear Spending:

$500+ 78%
 $1000+ 56%
 $2000+ 33%

Internet Usage:

20+ hrs/wk online 47%
 Online athletic prod purch - last 6 mos 78%
 Booked travel for events online* 96%

Demographic Info

Age:

12% < 25
 27% 25-34
 33% 35-44
 22% 45-54
 6% 55+

Gender:

69% Male
 31% Female

HHI:

66% $75K+
 50% $100K+
 34% $125K+

Education:

90% Any College
 74% Bachelor's+
 31% Grad School work/degree

 Source: Sportgenic, 2007 Audience Profile Survey

Traffic

Unique Visitors:

5%

Impressions:

3%




Key Characteristics

Big Spenders
Travelers
Business Management