Adrenaline Junkies

Adrenaline junkies and seekers are made up of sports enthusiasts dedicated to today's "action sports," including mixed martial arts, snowboarding, skateboarding, surfing (kite and wind) and wakeboarding. They are savvy tech adopters that use the Internet for product info/reviews, competitions results, weather reports and the latest news in their sport. They have a heavy concentration of 18-30 year olds.

Sports

Auto 
Base Jumping 
BMX
Cycling
Kiteboarding 
Mixed Martial Arts
Moto
Mt. Biking
Multi-Sport
Skydiving
Rock Climbing
Skateboarding
Freeskiing
Snowboarding
Surfing
Wakeboarding

Psychographic Data

 Influence:

First to buy new/latest equipment 31%
  Leader/Organizer of teams/events 30%
  People come to me for advice 59%
  Provide advice to 7+ people 59%

Gear Spending:

$500+ 84%
  $1000+ 58%
  $2000+ 34%

Internet Usage:

20+ hrs/wk online 48%
  Online athletic prod purch - last 6 mos 81%
  Booked travel for events online* 92%

Demographic Info

Age:

31% < 25
 31% 25-34
 15% 35-44
 18% 45-54
 5% 55+

Gender:

64% Male
 36% Female

HHI:

63% $75K+
 45% $100K+
 32% $125K+

Education:

91% Any College
 74% Bachelor's+
 32% Grad School work/degree

 Source: Sportgenic, 2007 Audience Profile Survey

Traffic

Unique Visitors:

23%

Impressions:

20%




Key Characteristics

18-30 Zone
Travelers
Gear Buyers
Tech Savvy