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THE SPORTS ENTHUSIAST - YOU KNOW THIS PERSON

DIRECTOR OF HR BY DAY-never-miss-a-yoga-class sports enthusiast by night. Corporate salesman during the week- crazed, colorfully clad football fan on the weekend. The stockbroker who really thinks of himself as a surfer. Look around, and you'll see sports enthusiasts everywhere. Runners in city parks and on country roads. Hikers in the hills and on trails. Packs of cyclists decked in brightly colored clothes and spandex shorts.

This is no small group of people. This is a groundswell that just keeps growing.

WE'RE TALKING ABOUT AVID PARTICIPANTS AND PASSIONATE SPORTS FANS. They have a lot of money, and they're uber-consumers. They're educated, affluent and more active than the rest of the population. They are passionate, innovation-loving, success-driven, gear-obsessed Type As who love every sport imaginable. And until now, they've been very difficult to reach.

Click here for a look at our Sports Enthusiast Audience Categories.