OUR FOUNDING PRINCIPLE
GREAT IDEAS COME FROM recognizing the lack of something in our lives and seeking to develop a way to meet that need. From these ideas emerge the advancements of society. Ben Franklin invented electricity because he saw a need for something more functional than a candle. The Wright brothers invented the airplane, which has become the most efficient mode of international transportation. Thomas Edison invented the telephone to make it easier for people to communicate across states and countries. I created Sportgenic with that same spirit.
Sports have always been a major aspect of my life and one of my true passions. I grew up playing any and every sport imaginable, from tennis and basketball to hockey and baseball. Over the past decade, I have become a regular participant in worldwide endurance events – triathlon, running and cycling. Six years ago, my life changed forever when I crossed the finish line of my first multisport race, and I realized that anything is possible. After working in the technology and media businesses for sixteen years, I felt the time was right to join my professional experience and passion for sports.
In 2001, professional triathlete Tim Deboom won the Ironman World Championship without a major sponsor profiled on his jersey. Although that was a major missed opportunity, it was not due to a lack of interest in one of the highest demographic profiles of any sport but rather because advertisers are unaware of how to effectively engage the participants of these sports.
My objective in creating Sportgenic is to increase momentum and value for the businesses that are dedicated to the sports market while bringing a more representative share of marketing expenditure to these sports.
Our aim and focus is in improving life by celebrating health and fitness through the sports we all actively enjoy either leisurely or competitively. Part of that is having access to the information, products and support that will make us successful in our endeavors, which is the core of our business. Advertisers are able to get their message to the appropriate audience, who are seeking their products and ready to buy, in a cost-effective and efficient way. Publishers are able to offer valuable content and facilitate the connection between advertisers and their audience.
By continually developing and offering new innovative products in online advertising, search, e-commerce and community, we will continue to fill the needs of all those whom we represent – sport enthusiasts, advertisers and publishers – and stay true to the entrepreneurial spirit that laid the foundation for greatness and led the way to build a better, more efficient world.
Sincerely,
Robert Tas
President & CEO/Sportgenic