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San Francisco, Calif. (July 22, 2008)-Sportgenic, a digital sports media and technology company dedicated to connecting marketers with sports enthusiasts, today announced the availability of a white paper titled "Ad Networks - and How to Choose Them." Available at no cost to digital media professionals and online marketers, the white paper explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also includes a handy, "one-sheet" of assessment questions that marketers and buyers can use to qualify an advertising network.
"The growth of ad networks is changing the face of digital media and providing invaluable opportunities for online marketers," said Robert Tas, Sportgenic CEO and author of the paper. "As the number of ad networks has increased, so too has the degree of specialization in the category. But the basic concept-aggregating impressions across sites so that marketers have an easier way to reach consumers and avail themselves of better targeting and executional knowledge-has remained the same. That's what this paper is all about."
While The New York Times recently reported that there are over 200 ad networks operating in 2008, other Internet sources put the number closer to 400. Regardless, advertisers have a wealth of options to choose from, and finding the right networks for their business can be a challenge. This white paper offers valuable insight and industry expertise-including a simple checklist-on what to look for in an ad network partner.
The white paper also discusses the inherent value of vertical networks, to both online publishers and advertisers, including quality content, passionate audience, and custom programs and unique insights. Furthermore, some vertical advertising networks have amassed huge audiences that help mitigate the reach advantage of horizontals.
Tas adds: "Reaching passionate consumers when they are receptive to messages can make an enormous difference in the success of marketing programs. We believe vertical ad networks will continue to play a vital role in connecting advertisers to their core target audiences."
To download a copy of this white paper in PDF, click here.
About Sportgenic
Sportgenic represents the buying power of millions of sports enthusiasts looking for people, products and information online. The company represents an online advertising network of highly engaging medium and long tail websites, including specialty sites, training resources, social networks, and uber-fan sites. Sportgenic connects sports marketers with engaged and passionate consumers via proprietary technology, ad targeting and deep domain expertise.
Sportgenic has consistently been listed amongst the top 10 ad networks on comScore in sports since November 2007. (comScore Media Metrix Sports category media sets with duplication.) The company is headquartered in San Francisco, CA. For more information call 415-983-2301 or visit http://www.sportgenic.com.
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Sportgenic is a registered trademark of Sportgenic, Inc.